Vogue Launches Health Initiative This Summer
London’s Daily Telegraph reported last week that Condé Nast International, publisher of such fashion and beauty bibles as Vogue, Glamour, and Allure, has announced a Health Initiative, an agreement among the editors of Vogue‘s 19 international editions intended to “encourage a healthier approach to body image within the industry,” the company said.
The initiative will launch with features commissioned by each editor in the June issues of 18 editions of Vogue; Vogue Japan will launch the initiative in its July issue. For example, British Vogue will run a feature in its June issue that examines women’s attitudes about nutrition and polls models including Stella Tennant, Lily Cole, and Adriana Lima on the subject.
The paper also said that as part of the initiative, the editors have signed a six-point agreement to promote a healthy body image in their magazines and within the wider fashion industry:
1. We will not knowingly work with models under the age of 16 or who appear to have an eating disorder. We will work with models who, in our view, are healthy and help to promote a healthy body image
2. We will ask agents not to knowingly send us underage girls and casting directors to check IDs when casting shoots, shows, and campaigns.
3. We will help to structure mentoring programs where more mature models are able to give advice and guidance to younger girls, and we will help to raise industry-wide awareness through education, as has been integral to the Council of Fashion Designers of America Health Initiative.
4. We will encourage producers to create healthy backstage working conditions, including healthy food options and a respect for privacy. We will encourage casting agents not to keep models unreasonably late.
5. We encourage designers to consider the consequences of unrealistically small sample sizes of their clothing, which limits the range of women who can be photographed in their clothes, and encourages the use of extremely thin models.
6. We will be ambassadors for the message of healthy body image.
Concern about the welfare of models and the high prevalence of eating disorders within the modeling industry has been an issue for some time. The initiative builds on the guidelines already drawn up by the Council of Fashion Designers of America with the support of American Vogue in the U.S. and the British Fashion Council with the help of British Vogue in the UK.