Beauty Editors Day Raises Funds for Look Good, Feel Better
Look Good, Feel Better, an initiative of the Personal Care Products Council Foundation, recently hosted its first annual Beauty Editors Day at Saks Fifth Avenue in New York City. This fun event was a fundraiser for the program, which teaches beauty techniques to women to help them manage the appearance-related side effects of cancer treatment.
For the event, customers could book 20-minute appointments with beauty editors from 31 publications, including Vogue, Marie Claire, Glamour, Allure, Elle, and InStyle, at a cost of $30 per appointment. Editors were paired with such high-end brands as NARS, Laura Mercier, Bobbi Brown, Guerlain, Clinique, Burberry, and SK-II. Customers could chat with the editors about makeup and skin care, and then receive a makeover and a goody bag.
Executive director of the Personal Care Products Council Foundation, Louanne Roark (pictured here), told me at the event that the foundation has run this event at Selfridge’s department store in the U.K. for the past 6 years. “It has been a wonderful model in the U.K., and the timing was right, so we have brought that model here,” she said.
The foundation has had a wonderful response to the New York City event, said Roark. “We had room for about 580 appointments, and were almost booked before the event started. We are still taking appointments at the event itself!”
Look Good, Feel Better is a joint effort of the Personal Care Products Council Foundation, the American Cancer Society, and the Professional Beauty Association/National Cosmetology Association. Roark said that the program puts on about 16,000 free workshops nationwide at about 2,800 facilities such as hospitals and community centers. Look Good, Feel Better also offers programs for teens and programs in Spanish.
Roark said that she is very excited about the success of the first U.S. Beauty Editors Day, and that the upcoming 25th anniversary of Look Good, Feel Better in 2014 offers exciting opportunities for events like it. She also left open the possibility of similar events in other U.S. cities in the future, and the possibility that Beauty Editors Day in New York City will become an annual event.