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Lancôme Promotion Benefits St. Jude Children’s Research Hospital

October 16, 2012

Lancôme has teamed up with St. Jude’s Children’s Research Hospital for its third annual Génifique Day (formerly known as Genes Day). On Friday, October 19, 2012, $7 from each in-store or online sale of Génifique Eye-Light Pearl, Génifique Youth Activating Concentrate, and certain Génifique gift sets will be donated to the organization.

“We began the partnership after recognizing that we shared two common values: research and innovation,” Stacy Mackler, vice president of public relations and communications at Lancôme, told me in an e-mail. She went on to say that in 2010 the partnership with St. Jude began to celebrate the beauty of giving back.

“We share [the hospital’s] commitment to groundbreaking research and, upon visiting the hospital and seeing first-hand the amazing work [that they do] and their truly optimistic story, we made the commitment to support this worthy cause for years to come,” said Mackler.

After a decade of research, Génifique was launched in 2009, Génifique Day spokesperson Mickey Williams told me. The skin care line is designed to brighten skin, improve the appearance of fine lines, and minimize pores. Williams, a makeup artist and stylist, mentioned that both men and women use the line.

You can spread the word about Génifique Day among your Facebook friends and Twitter followers via an app that lets you create and share virtual photo booth photo strips, noting the occasion when you feel your best. The app can be accessed on Lancôme’s Facebook page. You also can tweet about Génifique Day using the hash tag #GénifiqueDay.

Feeling Good by Doing Good

The great feeling that comes with giving back is integral to the Génifique Day campaign. “I think everyone wants to figure out how to look and feel their best,” said Williams. She said that looking your best, and feeling confident about it, has a lot to do with being comfortable with the look that you create, whether it be a smoky eye or a red lip. “Once you have confidence in your makeup application, it helps a lot,” she said.

She went on to say, “Many people come to me and say, ‘People tell me that I am not supposed to use this product this way’, or ‘I bought this product, and I am scared of it.'” According to Williams, it all boils down to confidence in how you feel.

Rules about makeup no longer exist, said Williams. For example, if you want to wear a dark lip with a smoky eye during the day, and that makes you feel confident, go for it!


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